In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.
Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.
Social Media Marketing
Social media provides an immediate connection to your customers and sets the stage for you to connect with them on a deeper level. By creating engaging posts, you create a platform for communication, and the way people interact with your brand by sharing or commenting on these posts gives you insight into how they think and what they like. In terms of advertising, we can build and carry out brand awareness or lead generation campaigns which are completely targeted and get the leads sent directly to your inbox.