Digital Marketing

In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media. Digital marketing differs from traditional marketing in that it involves the use of channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.

Digital media is so pervasive that consumers have access to information any time and any place they want it. Gone are the days when the messages people got about your products or services came from you and consisted of only what you wanted them to know. Digital media is an ever-growing source of entertainment, news, shopping and social interaction, and consumers are now exposed not just to what your company says about your brand, but what the media, friends, relatives, peers, etc., are saying as well. And they are more likely to believe them than you. People want brands they can trust, companies that know them, communications that are personalized and relevant, and offers tailored to their needs and preferences.

Social Media Marketing

Social media provides an immediate connection to your customers and sets the stage for you to connect with them on a deeper level. By creating engaging posts, you create a platform for communication, and the way people interact with your brand by sharing or commenting on these posts gives you insight into how they think and what they like. In terms of advertising, we can build and carry out brand awareness or lead generation campaigns which are completely targeted and get the leads sent directly to your inbox.

 

SEO (Search Engine Optimization)

Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to your website by obtaining a high-ranking placement in the search results page of a Search Engine including Google, Bing, Yahoo and more. SEO works hand-in-hand with other forms of digital marketing to boost the ranking of your website which increases traffic and generates leads.

Google AdWords

Paying for your positioning on Google it is referred to as PPC/Adwords, and is one of the most effective ways to boost traffic on your website. Using Google AdWords is a great way for your business to generate more leads in less time. Fact is, launching a Google AdWords campaign with optimised SEO ensures you get more bang for your bucks.
Google Adwords campaigns take planning and require monthly maintenance to ensure that your site gets all the attention it deserves.

Content Writing

Writing great content is a critical part of the Chromodoris process which affects your google ranking. Information overload leads to boredom, lack thereof leads to confusion surrounding your service offering. Chromodoris offers experienced content writing and editing services for this very reason.

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